منابع مشابه
Sales Promotion Models
Firms spend a significant part of their marketing budgets on sales promotions. Retail (2012) indicates that during 1997–2011, promotion accounted for roughly 75% of marketing expenditures for US packaged goods manufacturers; the other 25% was for advertising. In 2011, 58% of the budget was spent on promotion to the trade (i.e., from manufacturers to retailers), and 15% on manufacturer promotion...
متن کاملConsumption Experience and Sales Promotion Expenditure
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متن کاملDropshipping - alternative infrastructure of sales and promotion
An article about the transformation of the theory and practice of marketing in terms of e-commerce and network economy. The author considers Internet Marketing as an independent marketing communication in a virtual environment. The main thesis of the article: virtual environment determines the transformation of marketing, changing methods, priorities and structure not only practice, but also th...
متن کاملSales Promotion Preferences: A Demographic Analysis
It would be a significant understatement to say that sales promotion is enjoying a dominant role in the promotional mixes of most consumer goods companies. The 1998 Cox Direct 20th Annual Survey of Promotional Practices suggests that many companies spend as much as 75% of their total promotional budgets on sales promotion and only 25% on advertising. This is up from 57% spent on sales promotion...
متن کاملOff-Label Promotion, On-Target Sales
For prescription drugs, demonstrated benefits define the parameters of acceptable risks. For example, liver toxicity may be acceptable in a drug approved for cancer, but unacceptable in a drug approved for acne. Government regulatory bodies review laboratory, animal, and human data to confirm that a drug has the claimed efficacy and safety prior to approving its release in the market for specif...
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ژورنال
عنوان ژورنال: Anaesthesia
سال: 2007
ISSN: 0003-2409,1365-2044
DOI: 10.1111/j.1365-2044.1988.tb05561.x